21 July 2007

Working for a Living

I suppose some of my former Maritz colleagues may be wondering what I do in between eating, frolicking around the world, meeting interesting people, and dreaming of the future--you know, to earn a living. Rest assured, it's not all fun and games. I'm still working for The Man. I just make a point to have a little fun along the way...

Fortunately, my job at Accenture is quite interesting these days. My projects are all focused on some aspect of Marketing Transformation and typically last between 2-3 months, so I never get bored. I'm usually dedicated to one project at a time, which is nice. Of course, there is always some extra business development and administrative work around the edges, but I rarely have to work more than 50 hours per week.

Since I left Maritz, I have:
• Helped a U.S. Communications & High Tech (C&HT) company in St. Louis leverage its customer service call center as a marketing channel
• Helped a Canadian Grocer in Toronto optimize its loyalty marketing points program
• Helped a U.S. Specialty Retailer in New York develop a single view of its customers across sales and marketing channels
• Helped an international C&HT company in Finland revamp its Go-to-Market processes for new product introductions

I'm currently helping an international C&HT company in Denver decide how to invest in 2008 to build out its marketing capabilities.

My next project, starting in late August, is likely to involve marketing transformation work for an insurance company in Shenzhen, China (near Hong Kong).

Of course, I never really know what my next project will be until just before I start the work. If you had asked me 2-3 weeks before I went to Finland, I would have predicted my next project was going to be in Sweden, with a competing C&HT company in Stockholm.

I do enjoy life's little surprises.

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